Ford is adjusting the prices on the Bronco lineup, and many trims will experience price increases. However, the Raptor model is actually going down by $10,000. The Badlands trim will also go down by $1,000. The other models in the Bronco lineup get more expensive, starting with the base trim in both the two-door and four-door layouts.
Ford Adjusts Prices to the Expansive Bronco Lineup
If you’re looking to buy a new Ford Bronco, it’s important to know that price changes are coming. Six models will have price adjustments soon. Some models are increasing in price, but a few, such as the high-performance Raptor model, are decreasing. In fact, the biggest price change is on the Raptor model. It will soon be $10,400 cheaper, which means the starting price will be just under $80,000 instead of $90,000.
That’s a pretty huge price reduction that might draw hesitant buyers toward the model. The other Bronco trim getting a discount is also geared toward off-road enthusiasts. The Badlands four-door model will go down in price by $1,000 for a total of $50,385.
On the other hand, some other Bronco models are set to go up in price. The two-door Badlands will go up by almost $300, and the two-door base model will also go up by $1,000, making the entry price $38,995. The four-door base model will get the same price increase, and the four-door Big Bend model goes up by $850.
When Do Prices Change?
You might see different prices on new and used car lots for the Ford Bronco, but the price changes above have already been implemented on Ford’s online configurator. The prices listed don’t include the destination charge, and that will also increase from $100 to $1,995, a substantial jump. The sticker price isn’t the only change; some options are now more expensive as well.
For example, the 10-speed automatic transmission will cost $300 more on trims where it’s not standard. The Velocity Blue, Desert Sand, and Marsh Gray paint colors are set to cost $395 now, which is a $100 increase. The prices have taken effect on Ford’s website and were changed earlier in June. Ford has yet to release a statement on the price changes or why the Raptor’s price has gone down so significantly.
What’s New For the Bronco?
Other than price changes, there are some other new updates for the 2025 Bronco. The Free Wheeling trim most notably joins the lineup with a retro look. It’s based on the entry-level Big Bend trim, but adds extras like 1970s-style multi-color side stripes. You can add the Sasquatch off-road package to this model and get high-clearance fender flares, mud tires, upgraded shocks, and a raised suspension.
Another update is the range-topping Stroppe Edition model. This new model is wrapped in a tri-color aesthetic inside and out. It’s inspired by the Baja racers of the 1960s and 1970s. The outside features yellow, orange, and red stripes along the sides, while the inside gets the same color treatment on the seats. This model starts at around $77,000.
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