New-Vehicle Retail Sales SAAR in July to Hit 14 Million, Highest Level for the Month in a Decade

WESTLAKE VILLAGE, Calif., July 24, 2015 /PRNewswire/ — The U.S. new-vehicle retail seasonally adjusted annualized selling rate (SAAR) in July is expected to reach 14.0 million units, its highest level for the month since 2005, according to a monthly sales forecast from J.D. Power and LMC Automotive.

Retail Light-Vehicle Sales
The new-vehicle retail SAAR in July is nearly 500,000 units higher than July 2014 and is the strongest July since 2005 when the SAAR reached 16.7 million driven by automakers’ “employee pricing for everyone” promotions.

The forecast for new-vehicle retail sales in July 2015 is 1,260,200 units, a 2.5 percent increase compared with July 2014 and the highest retail sales volume for the month since July 2006, when sales hit 1,294,085. Retail transactions are the most accurate measure of consumer demand for new vehicles.

“The industry continues to outperform prior-year levels with respect to retail sales and transaction prices,” said John Humphrey, senior vice president of the global automotive practice at J.D. Power. “The average new-vehicle retail transaction price so far in July is $29,673, on pace to achieve a new record for the month.”

The current retail transaction price record for the month was set in July 2014, when retail transaction prices averaged $29,428, according to the Power Information Network (PIN).

The combination of strong sales and high transaction prices positions July consumer spending on new vehicles to reach $37.4 billion, the highest level for the month since July 2005 and an increase of $1.2 billion compared with July 2014. Through the first seven months of 2015, consumers are projected to spend $243.3 billion on new vehicles, exceeding the total for the full year in 2009 ($227.2 billion).

The industry continues to source much of its retail sales growth from SUVs. The largest segment in July 2015 is compact SUV, which has grown its share of industry by 0.9 percentage points from July 2014 and has doubled in size since 2005. The segment with the strongest year-over-year growth in July 2015 is small SUV, which has grown 1.7 percentage points from last July.  Additionally, the small SUV segment has increased its share of industry eightfold since 2005, when it represented only 0.5 percent of retail sales.

The largest year-over-year decline in segment size is midsize car, which has dropped 1.2 percentage points of market share compared with July 2014, but is up 4.3 percentage points from July 2005. The large pickup segment has experienced the largest share decline (6.8 percentage points) since July 2005, when it was the market share leader. In July 2015 it has dropped to the fifth largest segment. However, the large pickup segment is up 0.5 percentage points in July 2015 compared with July 2014.

Total Light-Vehicle Sales
Total light-vehicle sales in July 2015 are projected to reach 1,478,700, a 3 percent increase from July 2014. Fleet volume in July is expected to reach 218,500 units, down 32 percent on a selling-day adjusted basis from June 2015. Fleet share of total sales falls from June to comprise 15 percent of industry sales, a 1 percentage point increase from July 2014.

J.D. Power and LMC Automotive U.S. Sales and SAAR Comparisons

July 20151

June 2015

July 2014

New-Vehicle Retail Sales

1,260,200 units

(2.5% higher than July 2014)

1,166,422 units

1,229,053 units

Total Vehicle Sales

1,478,700 units

(3% higher than July 2014)

1,475,062 units

1,432,938 units

Retail SAAR

14.0 million units

13.6 million units

13.5 million units

Total SAAR

17.2 million units

17.1 million units

16.4 million units

1Figures cited for July 2015 are forecasted based on the first 15 selling days of the month.

Sales Outlook
With consistent and stable performance in light-vehicle sales, LMC Automotive is holding its 2015 total light-vehicle sales forecast at 17.1 million units and retail light-vehicle forecast at 13.9 million units for the year.

“Light-vehicle sales continue to be on track after June ended right at expectations, continuing a great run for auto sales,” said Jeff Schuster, senior vice president of forecasting at LMC Automotive. “The industry has found its groove and consumers continue to respond and make purchases, replacing their aging or off-lease vehicles.”

North American Production
North American production in June 2015 was 1.56 million units, a 5 percent increase over both June 2014 and May 2015. Production through the first half of the year is up 220,000 units (2.5%) compared with the same period last year. Given the brisk production output in June, manufacturers boosted inventory to a 61-day supply, up from 56 days in May and 60 days in July 2014.

Helping to drive the growth through the first half of the year is the increasing popularity of SUVs in the North American market. SUV output in 2015 increased by nearly 200,000 units through June compared with the same period last year. Aiding the SUV growth for the period was the significant reduction of midsize van output due to shutdown activity, which ultimately benefitted the midsize and large SUV segment vehicles. LMC Automotive’s production forecast for 2015 remains at 17.5 million units, a 500,000 unit increase compared with 2014.

About J.D. Power
J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. Power Information Network (PIN) from J.D. Power has revolutionized the automotive industry by collecting and analyzing real-time transaction-level data for new and used vehicles. PIN’s data and analytics help automakers and dealers manage risk, monitor metric performance and improve business results. Headquartered in Westlake Village, Calif., J.D. Power has offices in North/South America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit J.D. Power is a business unit of McGraw Hill Financial.

About McGraw Hill Financial 
McGraw Hill Financial (NYSE: MHFI) is a leading financial intelligence company providing the global capital and commodity markets with independent benchmarks, credit ratings, portfolio and enterprise risk solutions, and analytics. The Company’s iconic brands include: Standard & Poor’s Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, Platts, CRISIL and J.D. Power. The Company has approximately 17,000 employees in 30 countries. Additional information is available at

About LMC Automotive
LMC Automotive is the premier supplier of automotive forecasts and intelligence to an extensive client base of automotive manufacturer, component supplier, logistics and distribution companies, as well as financial and government institutions around the world. LMC’s global forecasting services encompass automotive sales, production and powertrain expertise, as well as advisory capability. LMC Automotive has locations in the United States, the UK, France, Germany, China, Japan and Thailand and is part of the Oxford, UK-based LMC group, the global leader in economic and business consultancy for the agribusiness sector.  For more information please visit

Happy Car Buyers

This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.

Facebook Comments Box

Leave a Reply

Your email address will not be published. Required fields are marked *