Most brands try to take advantage of celebrities to get attention for their vehicles. Chrysler has had some top stars in their commercials over the years, but this time they took a slightly different approach. They went with mainstream “heroes of the spirit” to get their point across.
First, they used a voice that is familiar to anyone who watches the popular HBO show Game of Thrones. Star Peter Dinklage is perfect to talk about the “Kings and Queens of America” as the commercial is called. Then, Chrysler focuses on people who are semi-celebrities like poker star Phil Ivey and Reddit cofounder Alexis Ohanian. The end result is excellent.
Here’s the video. Do you agree that this is a home run?