One of the only remaining wagons on the market will end production immediately. The Volvo V90 has been discontinued suddenly.
It shouldn’t come as a surprise that the wagon market will take a hit with the growth of SUVs. Wagons are still popular in Europe, but in America, most wagons have been gone for many years. With the growth of EVs and increased market for SUVs, it shouldn’t come as any surprise that Volvo or other automakers would delete wagons from their lineup. The V90 lineup is the largest offered, and losing this model could help Volvo meet increasing emissions and fuel mileage requirements.
The end is upon us
It might seem like a sudden change, but it could simply be the end of the production run for part of the V90 lineup. The lifted V90 Cross Country has been on the market for nine years, and it might finally be the end of the line for this lifted wagon. Along with the end of the Cross Country models, the regular V90 wagon will also be deleted from the market. The Volvo wagon discontinuation isn’t a surprise, but these wagons have been some of the longest-running models available and have also been some of the few wagons that have been left on the market.
Demand and cost matter
Volvo is pulling back its lineup of all non-SUV models in the United States. This seems to be a trend with some luxury and premium brands due to the incredible popularity of SUVs in America. The Volvo V90 will be discontinued, and that should leave room for Volvo to add more SUVs to the market, but that might not be an immediate change. Instead of adding more models, it’s also possible that Volvo will pull back many offerings due to increased costs caused by tariffs and parts sourcing that has become much more difficult than before.
Not all wagons will be impacted
You might think that deleting the V90 would mean the end of wagons from Volvo for good, but that’s not the case. The V90 Cross Country production end isn’t expected to change anything for other Volvo station wagon models in 2025. That’s good news for the midsize models and other wagons that are sold in Europe under the Volvo name, but if you’re looking for a Volvo wagon in the United States, you might be in for a shock. There are still close to 110 new models available in America for the 2025 and 2026 model years, but no more are coming into the market.
Focusing on hotter models
The Swedish luxury wagon, the V90, has been a slow seller for several years, unlike the hot-selling XC90 crossover. Unfortunately, the all-wheel drive wagon with its off-road capability hasn’t been refreshed like it should have been during its time on the market. You might consider this a bit neglectful on the part of Volvo, but the Cross Country models weren’t given up grades like other vehicles normally are. Of course, the V90 Cross Country also had no competition, which made it a bit of a forgotten model, even by its own brand.
Does this signal the end of Volvo wagons?
The Volvo V90 is discontinued, but other wagons are still offered, which should mean the premium station wagon market will continue to be strong and offer European drivers what they want to enjoy when they get behind the wheel. Even in the United States, the Volvo V90 Cross Country continues to be listed on the website, making it possible for you to drive and enjoy this lifted wagon if that is what you want to enjoy when you get behind the wheel.
What Volvo wagons are left?
As you probably know, the Volvo V60 wagon is still available and will be the last remaining wagon for sale in the United States. The V60 is offered in a regular and lifted Cross Country version as well, making it easy to have a midsize car, which is also a wagon when you want extra room in the back to carry gear and equipment with you. For the time being, Volvo is committed to keeping the V60 alive in all markets.
With the Volvo V90 being discontinued in all forms, wagons aren’t long for the market in the United States but remain popular in Europe. Of course, many wagons in Europe are called Sportback or Shooting Brake models to suggest they are much sportier and more fun than the standard version of the vehicle. Say goodbye to the Volvo V90 and V90 Cross Country, its unlikely you’ll see this car return, even as an electric vehicle.