The Power of Influence Before the big rise in social media and digital marketing, Google reviews and word of mouth from neighbors and friends are all anyone had to base opinions on. Today, social media is an integral part of a company’s brand and marketing, and reviews and testimonials are more important than ever. According […]Read more "Dealership Reviews, Testimonials & Why Dealers Need Them"
When you drive a new car off the lot at the dealership you choose, it loses value right away. Who wants that? Jokingly, many of us believe it loses half its value during this time, even though this is a high estimate, the fact is, and a new car does depreciate quickly. If you don’t […]Read more "Stop the New Car Depreciation Madness"
Hummer had the H1 which was built off the Humvee model that is used by the military, but was made for life on the road by wealthy and adventurous buyers. While this was a short-lived product line that eventually went away due to the gasoline prices going up and the need to have more vehicles […]Read more "Did You Know You Can Own and Actual Humvee?"
WESTLAKE VILLAGE, Calif., July 24, 2015 /PRNewswire/ — The U.S. new-vehicle retail seasonally adjusted annualized selling rate (SAAR) in July is expected to reach 14.0 million units, its highest level for the month since 2005, according to a monthly sales forecast from J.D. Power and LMC Automotive.Read more "New-Vehicle Retail Sales SAAR in July to Hit 14 Million, Highest Level for the Month in a Decade"
When the word reliability is mentioned what vehicles do you immediately think of? Usually any model from Toyota, Lexus, Honda and Acura would be the first choice of answers and these would be very accurate. These brand names have been some of the most reliable for many years and there are certainly reasons why these […]Read more "Reliability Matters: What is the Secret to Success for Reliable Vehicles?"
Every year, there are buzzwords that stand out and get overused to the point that people no longer want to hear about them. In recent years, we’ve heard plenty about “the cloud”, we’ve taken too many “selfies”, every company is shooting for “sustainability”, and they’re all highlighted on social media with “#hashtags”. There’s another buzzword […]Read more "Why Data Analysis is Crucial for Car Dealers in 2015"
When the first batch of Lincoln ads featuring Matthew McConaughey came out, they were met with snickers and scratched heads. Among the many spoofs that were made about them, Jim Carrey’s SNL skit brought up a real point. Why would someone follow up their Oscar winning performance by doing a car commercial?Read more "Matthew McConaughey’s Latest Lincoln Ads Prove They’re Both Brilliant"
I know what you’re thinking. “People are already buying cars online today on eBay and other places.” True. However, the real question is whether or not a lot of people will be buying cars online in 2015. It’s bound to happen. Will this be the year? eCommerce has been big business for a decade, now. […]Read more "Will People Start Buying Cars Online in 2015?"