Mazda has been a brand we’ve admired for its simplicity and commitment to offering us the fun and enjoyment of the drive. The Mazda MX-5 Miata has become the poster of fun from behind the wheel in a small roadster that has the driving dynamics you’re looking for when you want to be part of the drive. This is a car that allows you the feel engaged with the drive and the early delivering of the maximum torque, by way of the SkyActiv technology, to give you the acceleration you want to enjoy on the road.
You might think that Mazda had been slow to embrace forced induction because of the SkyActiv technology, but with looming new regulations regarding the emissions standards and make markets stating they will no longer allow the sale of cars with gasoline engines by a specified date, Mazda is having to make changes to their plan as well. This has brought them to a three-pronged approach to the vision of the new “Sustainable Zoom-Zoom 2030” vision that is built upon the pillars of Earth, People and Social to allow the brand to continue to be a leader in the market.
The goal of Mazda is to help conserve as much as possible while still being a leader in the market. They are looking at ways to create a sustainable future in which people can use cars can reduce the harmful effects on the environment. This can be started by reducing emissions to 50 percent of the 2010 levels by 2030 and to 90 percent by 2050 to help create an automotive industry that no longer relies on the internal combustion engine. With this in mind, you can expect to see a variety of electric drive technologies offered from Mazda starting in 2019.
While the need to reduce the harmful effects on the planet is one of the most important aspects of this new vision, the people and their enjoyment of the drive is also an important aspect of the forward movement. This will mean the continued development of the KODO design language that is meant to show us the smooth look and feel of the vehicles that are used on the road. The pursuit of a new and more engaging driving feeling will be the goal to help enhance the pleasure felt from behind the wheel of a vehicle from the Mazda brand.
As Mazda continues to develop the technologies and features we want to have inside the vehicles that we’re going to want to drive, the goal is to create an experience of pleasure, peace of mind and an enrichment of our lives when we choose Mazda. The future may also bring in a mobility piece in some areas from Mazda, but we can expect to see more features developed to move closer to full autonomy from inside the vehicles offered from this brand. There’s no doubt that we certainly view more of our vehicles as those that can offer us an enhanced enrichment of our lives with our vehicles and Mazda wants to continue to be a part of this aspect of our drive.